Dr. Lewanika markets Zambia
January 3, 2011
Zambia National Broadcasting Corporation.com
Zambia’s Ambassador to Belgium, Netherlands and
the European Union, Dr. Inonge Mbikusita-Lewanika is in
Utrecht, Netherlands to spearhead Zambia’s performance
at this year's Vakantiebeurs tourism exhibition.
The exhibition is the biggest annual Dutch tourism and
travel exhibition which attracts more than 160, 000 tourism
consumers, Trade and Industry and travel journalists over
a one-week period.
Dr. Mbikusita-Lewanika is gracing the event on top of
a Zambia Tourism Board (ZTB) delegation which has exhibited
at the Vakantiebeurs for the last 10 years under unbroken
sponsorship of the Dutch Centre for the Promotion of imports
from developing countries
(CBI), an agency of the Dutch Ministry of Foreign Affairs.
This is according to a statement made available from First
Secretary for Press at the Zambian mission in Brussels
Samuel Ngoma.
The Statement explains that it was at this exhibition
that European tour operators learnt about Zambia’s
massive tourist attractions, and that Zambia has since
grown in the Dutch market since the inception of the CBI
sponsorship.
He said the number of Dutch Outbound Tour Operators with
tour programmes to Zambia has grown from less than 10
to over 30 in the past three years.
The Statement further notes that Zambia’s tourism
has been a constant feature in an annual travel documentary
on the Dutch National Television.
Tourism stakeholders from the private sector participating
in the exhibition include Mukambi Safari Lodge, United
Touring Company and Leopard Lodge who were all buoyed
by Ambassador's Mbikusita-Lewanika's encouraging presence
at the world Dutch exhibition.
And ZTB Spokesperson at the exhibition, Ms. Doris Kofi
announced that after a decade, the Dutch sponsorship would
be the last one this year and it will now be up to Zambia
to brace for self-sponsorship and continued participation
at the exhibition in 2012 and beyond.
Ends/ZANIA/ZNBC/ 13.01.11 10 35 hours
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